DB Digi developed a floating landing page as part of a modular digital platform. Thisflexible solution allowed local dealers to measure the impact of traditional media—suchas print, radio, and television—by driving consumers to a trackable online destination.Following its success, the platform was expanded to include dealer association memberlistings and enhanced integration with the national Cadillac site. The same approachwas later adapted for General Motors’ sister brands: Chevrolet, Buick, and GMC.

Results

• Achieved and maintained the number one search engine ranking for several highvalue keywords previously dominated by national lead aggregators

• Increased organic traffic and search visibility for participating dealer groups

• Provided attribution insights connecting offline campaigns to online engagement

• Delivered a scalable platform solution now in use across four General Motors brands

• Continued SEO optimization by DB Digi’s team is expanding keyword coverage andsustaining long-term growth.