20th Century Fox Home Entertainment: Accelerated SEO for New ReleaseVisibility

Goal

Help Fox’s home entertainment division increase online visibility and search rankings forupcoming DVD releases through early digital optimization, ensuring titles gained tractionahead of street dates in a highly competitive online retail landscape.

Strategy

Fox engaged DB Digital to support its fast-channeling initiative—an approach designedto accelerate the discoverability of new DVD titles online. DB Digital developed andlaunched product-specific landing pages on FoxsHome.com with a six-month lead timeprior to release. This early development allowed for the execution of an aggressive SEOcampaign focused on title-based and category-level keywords, capitalizing on seasonalsearch trends and emerging audience demand.

Results

  • Secured first-page search engine rankings for multiple competitive DVD releasekeywords ahead of launch

  • Increased visibility and organic traffic to FoxsHome.com during critical sales windows

  • Strengthened SEO authority across the site, supporting long-term discoverability ofnew and legacy titles

  • Based on strong performance, DB Digital was awarded the management ofFoxStore.com as a long-term project partner.

  • Continued SEO optimization by DB Digi’s team is expanding keyword coverage andsustaining long-term growth.

DB was asked to create a social campaign to communicate to their customers

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